Design

Design is the power to create - to transform an idea into something that is tangible... something that is real.

Some have the ability to draw, others to paint or sculpt and some just make angels in the snow. Every person has this ability, but only some can utilize it and make it evolve into something beautiful... something that is art.

The goal of design in advertising is to make one feel a certain way... to cause a reaction from what one sees without losing the overall function of the work.